The Africa consumer market has been abuzz with the rising of the middle class. The narrative has pushed the marketing fraternity to
There is a story in every project we undertake.
In addition, Africa and the Middle East region has a rich historical and cultural background of storytelling (and poetry).
When you join the dots, you get the story...
We work with various clients across sectors to provide insights on various consumer related aspects – the bottom line is to help our clients better meet the needs of their consumers.