Category Archive for "Consumer Research"

Marketing in Africa and the Consumer Landscape – Part 3

This is the third and last of the series on the Africa consumer landscape. In the first part we highlighted the challenge

The Touchpoints

In the previous article, we looked at the need for a continuous customer feedback mechanism across various transactions, not just a one-off

Consumer Language & Investors

Is there any relationship between investor language and that of consumer? In most cases, these are seen as two different parties who