Category Archive for "Marketing"

Destination Marketing – Getting To The Local Area!

Globally, locations are executing programs to attract people – either as tourists, investors or for any other unique interests. Unlike yesteryears when

Marketing in Africa and the Consumer Landscape – Part 2

This is the second of the three-series on the Africa consumer landscape. In the first part we highlighted the challenge of defining

Marketing in Africa and the Consumer Landscape

When you fall get up, oh oh, If you fall get up, eh eh. Tsamina mina zangalewa, Cuz this is Africa Tsamina

Tracking That Delivery – Marketers Moments with Channel Team

As a marketer, one may spend a lot of time growing existing markets as well as developing new ones – be it

Structuring a Market

Are there any similarities between Nairobi Stock Exchange (NSE) and Wakulima market? Are there any similarities between Embakasi airport and “Machakos airport”

Marketer and The Stakeholders

The Marketing function has evolved over time. Remember the days when it was referred to as sales? (No wonder the impact till