Destination Marketing – Getting To The Local Area!

Globally, locations are executing programs to attract people – either as tourists, investors or for any other unique interests. Unlike yesteryears when

It’s Finally Here! AfCFTA – The New Dawn of The African Market

30th May 2019 marked the new dawn. On this day, the African Continental Free Trade Area (AfCFTA) agreement entered into force. The

The Oscars in Education Sector and Marketing of Education Services

In late March, the education sector was treated to a glamorous event in Dubai, The Global Teacher Prize. It comes with an

Developing The eCommerce Ecosystem – Part 2

This is a follow up to the previous piece on the above topic. Since the last publication, M-pesa has gone global and

Developing eCommerce as Part of The Omnichannel Experience

Earlier this month, my little one and I were preparing to visit the books and stationery shop with our ‘back to school’

Developing Benchmarks Within Africa – Navigating The New Markets

In March 2018, 44 African leaders met in Kigali to sign the African Continental Free Trade Area. The objective is to eventually

Developing The Medium and Small Scale Events

On the eve of 26th March 2018, I was invited for a session on Rwanda.  The meeting, according to the invite was

Welcome Home – Developing Propositions In Expanding Market Space In Africa

During the swearing-in ceremony to the first term of government, the deputy president, Hon, William Ruto made a comment on the tourism

The Bottom Is Still Heavy – Consumer Structure In Africa

The Africa consumer market has been abuzz with the rising of the middle class. The narrative has pushed the marketing fraternity to

Is the Retail Landscape In Africa Changing?

Early in the morning, people from local villages stream the local market, with their produce ready for sales. This is called the