Quality Control

• Episodes Research applies stringent quality control measures throughout the research process.
  We understand:
• Every project calls for a different approach and QC standards are customized as per project.
• GIGO (Garbage In Garbage Out) still comes along, and we always prevents it by adhering to the following:

During the set-up / review of project scope:
Sharing the meeting minutes with clients, for any feedback / or highlight any omissions.
Reviewing the questionnaire several times before scripting
Conducting test interviews with to ensure the routing and the content are in line with research objectives

Online survey
Preparing scripts as per the approved survey questionnaire & testing the links for flow and timing
Checking the test data to ensure it maps to the respective questions
Checking all the navigation tools

Interviews over the phone
Preparing scripts as per the approved survey questionnaire & testing the links for flow and timing
Securing permission from the respondent before recording the interview
Ensuring telephone etiquette is adhered throughout the call. For instance, no interruptions when the respondent is talking
100% call backs to confirm interviews were conducted.

Face to face interviews
Showing up on time for the interview
Ensuring proper presentation during the interview – from the dress code to mannerism
Conducting the interview with the respondent in a conducive environment
100% scrutiny of all the questionnaires
At least 30% call backs to confirm interviews were conducted