Managing your Marketing amid Price Inflation
Could 2022 end up being another daunting year? This seems to be an underlying question given an increase in prices […]
Marketing
Agility – The Emerging Phenomenon in Africa
The other day, the Episodes Research team was reviewing a piece on key shopping destinations around the world. This was
Afri-Local and Development of Localized Approaches in Africa
As the lens on Africa continues to sharpen, there is a need for stakeholders to clearly highlight the local nuances.
Marketing Africa and its Consumer Landscape
When you fall get up, oh oh, If you fall get up, eh eh. Tsamina mina zangalewa, Cuz this is
Destination Marketing – Getting To The Local Area!
Globally, locations are executing programs to attract people – either as tourists, investors or for any other unique interests. Unlike
Marketing in Africa and the Consumer Landscape – Part 2
This is the second of the three-series on the Africa consumer landscape. In the first part we highlighted the challenge
Marketing in Africa and the Consumer Landscape
When you fall get up, oh oh, If you fall get up, eh eh. Tsamina mina zangalewa, Cuz this is
Tracking That Delivery – Marketers Moments with Channel Team
As a marketer, one may spend a lot of time growing existing markets as well as developing new ones –
Structuring a Market
Are there any similarities between Nairobi Stock Exchange (NSE) and Wakulima market? Are there any similarities between Embakasi airport and
Marketer and The Stakeholders
The Marketing function has evolved over time. Remember the days when it was referred to as sales? (No wonder the