The Africa Narrative

• Africa is on a transformation phase – a change from within. A phase that is expected to last the next 20 to 25 years.
• A continent of 54 countries, with over 1.2 billion people, over 1000 languages and multiple cultures, the diversity provides both opportunities and challenges. From Cape Verde on the west coast to Botswana in the South, the continent is vast and full of opportunities.
• While the continent as a whole had taken a growth trajectory, the rates and effects of growth differ in each market.
• This implies a one-size application does not fit in the continent. Every market calls for a unique approach in understanding the culture, the risk and the business environment in general