The B2B Segment

Episodes Research works with various Businesses to meet their B2B data and information needs. Some of the key areas of engagement include:

Feasibility studies:

  • We work with enterprises that want to invest in new areas of business (or expand existing ones). We provide key market measures that aid in decision making for a viable investment.
  • We provide the feedback before or during the inclusion of financials to the investment perspective.

Some of the key feedback include:

  1. Demand estimate
    • How much in demand should a potential venture attract?
    • What kind of demand will the new investment elicit?
    • What is the profile of potential customers?
  2. Market dynamics & Trends
  3. Competitor landscape
  4. SWOT Analysis

The key output from this phase helps in decision making:

  • It’s a viable venture – Go ahead to include the financials.
  • To re-evaluate the offer to suit the market conditions
  • To abandon the venture

Episodes Research works with various Businesses to meet their B2B data and information needs. Some of the key areas of engagement include:

Opinion Leaders Studies

  • Businesses rely on the market opinion to make decisions. This includes sentiments about the market, the expectations – both positive as well as the challenges.
  • Over time, we have gained experience in having conversations with leaders from various levels; from CEOs to business unit leaders within an organization.
  • In addition, we have experience in the content analysis of sentiments by such leaders. This also includes reviewing the context of the discussions.
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