The B2B Segment
Episodes Research works with various Businesses to meet their B2B data and information needs. Some of the key areas of engagement include:
Feasibility studies:
- We work with enterprises that want to invest in new areas of business (or expand existing ones). We provide key market measures that aid in decision making for a viable investment.
- We provide the feedback before or during the inclusion of financials to the investment perspective.
Some of the key feedback include:
- Demand estimate
- How much in demand should a potential venture attract?
- What kind of demand will the new investment elicit?
- What is the profile of potential customers?
- Market dynamics & Trends
- Competitor landscape
- SWOT Analysis
The key output from this phase helps in decision making:
- It’s a viable venture – Go ahead to include the financials.
- To re-evaluate the offer to suit the market conditions
- To abandon the venture
Episodes Research works with various Businesses to meet their B2B data and information needs. Some of the key areas of engagement include:
Opinion Leaders Studies
- Businesses rely on the market opinion to make decisions. This includes sentiments about the market, the expectations – both positive as well as the challenges.
- Over time, we have gained experience in having conversations with leaders from various levels; from CEOs to business unit leaders within an organization.
- In addition, we have experience in the content analysis of sentiments by such leaders. This also includes reviewing the context of the discussions.