market research

Marketing in Africa and the Consumer Landscape – Part 3

This is the third and last of the series on the Africa consumer landscape. In the first part we highlighted […]

In the recent past, there have been some highlights on Kenya’s trade with the Middle East market. Let’s take two

During my college studies, we had a habit basking until the lecturer came around for the session. Those were the

In the previous article, we looked at the need for a continuous customer feedback mechanism across various transactions, not just

Are there any similarities between Nairobi Stock Exchange (NSE) and Wakulima market? Are there any similarities between Embakasi airport and

The Marketing function has evolved over time. Remember the days when it was referred to as sales? (No wonder the