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Marketing in Africa and the Consumer Landscape – Part 3

This is the third and last of the series on the Africa consumer landscape. In the first part we highlighted […]

This is the second of the three-series on the Africa consumer landscape. In the first part we highlighted the challenge

When you fall get up, oh oh, If you fall get up, eh eh. Tsamina mina zangalewa, Cuz this is

Over the holidays, I had a discussion with an acquaintance from Angola. Key was the fascination with Luanda and the

Over the December holidays, we visited the Nakuru national park and then Maasai Mara reserve. With all the promos on

The tourism sector continues to play a key role in Kenya’s economy. However, the sector has suffered due to various

As a marketer, one may spend a lot of time growing existing markets as well as developing new ones –

Some time back there was a write up circulating in the media comparing the cost and time to move a

Which came first – the chicken or the egg? This is an old saying that has confounded many. However, some

The discussion on rebasing of a number of economies in Africa has let both critics and supporters with varied points